During the most difficult months of the pandemic in 2021 a small company named Easy Peacy was conceived. The founder Stine Kirkegaard wanted to create a sense of normality for both her and her loved ones. She started cooking from her apartment in Copenhagen. Inspired by her moms approached to food she focused on the in-season produce and the Italian way of sharing a meal.

What started as an “at-home-hobby-project” quickly grew too big and Stine moved her business to an industry kitchen I Kødbyen and Creative Director Ida Ravn was hired to brand consult and create the visual aesthetic of Easy Peacy.